Book Series by TJ Avazona

Founders in Focus Book Series

Founders in Focus is a book series created by TJ Avazona. Each book collects first-person stories from entrepreneurs about the setbacks, detours and turning points behind their businesses, told straight and without the polish.

All three books are published, and each has reached #1 in an Amazon best-seller category.

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TJ Avazona holding Founders in Focus: Stories from 14 Entrepreneurs Who Built It Their Way
#1Amazon
Best-Seller

Founders in Focus at a glance

Created by
TJ Avazona
Amazon rankings
All three books reached #1
Books
3 published
Available on
Amazon
The Books

All three Founders in Focus books

Each book brings together a different group of entrepreneurs. Start with any of them.

Founders in Focus: Stories from 14 Entrepreneurs Who Built It Their Way, book cover
Book 1#1 Amazon Best-SellerAvailable now

Founders in FocusStories from 14 Entrepreneurs Who Built It Their Way

The debut anthology in the series. Fourteen entrepreneurs from healthcare, real estate, tech, coaching and education share first-person accounts of the setbacks, detours and turning points that shaped their businesses, with candid guidance in place of motivational slogans.

Entrepreneurs
14
Released
2025
Ranked #1 in
Global Marketing (Amazon)

Featuring: Amy Goodson, Hillary Seiler, Dr. David Kenneth Waldman, Nick Day, Kenya Lee, Ryan Crittenden, Shailesh Poddar, Jessica Coffield, Michael Holt, Henry Criss, Dr. Adebola Ajao, Philip Shalala, Rich Funk and Christian Cassarly.

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Founders in Focus: Unstoppable Entrepreneurs and Their Game Plans, book cover
Book 2#1 Amazon Best-SellerAvailable now

Founders in FocusUnstoppable Entrepreneurs & Their Game Plans

The second book in the series brings together nine entrepreneurs to share the strategies, mindsets and game plans behind businesses they refused to give up on.

Entrepreneurs
9
Released
2026
Ranked #1 in
Commerce (Amazon)

Featuring: André de Wet, J. Fred Huther, Dr. Sara Spowart, Jessica Horne, Joelle Machia, Ryan Slough, Dr. Carla M. Barry, Barry Thomas Cervantes and Cathi Carrier.

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Founders in Focus: Inside the Journeys and Decisions of Visionary Entrepreneurs, book cover
Book 3#1 Amazon Best-SellerAvailable now

Founders in FocusInside the Journeys & Decisions of Visionary Entrepreneurs

The third book follows visionary entrepreneurs through the ideas, challenges and decisions that defined their path.

Entrepreneurs
12
Released
2026
Ranked #1 in
Shopping & Commerce Reference, Global Marketing and Commerce (Amazon)

Category rankings as reported in a press release dated 24 October 2026. Amazon rankings change over time.

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